THE WEINBACH GROUP SELECTED TO MARKET FEMWELL
Integrated Marketing Communications Firm To Re-brand Physician Practice Management Company
MIAMI, Florida, July 6, 2009 – The Weinbach Group, an integrated marketing communications firm, added Femwell to its client roster. The Weinbach Group will construct and orchestrate a comprehensive communications program that includes corporate identity development, website design, marketing, advertising, and public relations in order to expand Femwell’s physician business services to new groups of doctors and among its existing clients.
“Femwell has achieved great success over the past decade,” said Francisco Leon, Femwell’s chief operating officer. “Now, as we prepare to add physician specialties, we need an experienced marketing firm that can help us research the need for a full-fledged rebranding campaign that may include a mix of communications tactics, conventional marketing, advertising, and new media. We selected The Weinbach Group not only because of their ability to handle the diverse aspects of this project, but also because of their specialization and track record of success with healthcare marketing,”
“Using our healthcare expertise, we have been able to hit the ground running,” said Daniel Weinbach, executive vice president and chief operations officer of The Weinbach Group. “Working with Femwell offers our team an opportunity to put our healthcare marketing experience to work by helping to create and promote a newer, more vibrant Femwell brand that captures its many strengths and its unique range of offerings. We look forward to a long, productive, and successful relationship with Femwell.”
About Femwell
Femwell is a leading provider of physician practice management and administrative services. The company provides services to run all aspects of a practice’s business functions including managed care contracting and negotiating, billing, collections, human resources and information technology. Femwell currently provides services to over 200 physician providers across South Florida.
About The Weinbach Group
The Weinbach Group, Inc., which has been in business in South Florida for more than two decades and which has earned ranking as one of South Florida’s top marketing firms, is an integrated marketing communications firm that provides advertising, public relations, and strategic marketing counsel to organizations in a range of industries with special emphasis on healthcare and financial services. The firm’s clients include Sylvester Comprehensive Cancer Center, the University of Miami Health System, Community Capital Management, and Trivest Partners, among others.
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