DIALYSIS PROVIDER PHYSICIANS DIALYSIS HIRES HEALTHCARE MARKETING SPECIALISTS AT THE WEINBACH GROUP
MIAMI,
Florida, February 10, 2010 – Physicians Dialysis, a regional, full-service
dialysis provider, has retained The Weinbach Group, a leading
Miami-based integrated
marketing communications firm, to provide brand development services,
public relations, and physician- and patient-targeted marketing.
North Miami Beach-based Physicians Dialysis, which has
operated in South Florida since 1989, offers comprehensive end stage renal
disease care (ESRD) to patients via home care, company-owned clinics, and
contracted services to facilities such as nursing homes, hospitals, and correctional
institutions. The company selected The Weinbach Group for its expertise with healthcare-related organizations and will rely on this experience to implement a marketing,
advertising, and public relations plan focused on two goals: increasing
Physician Dialysis’ patient volume through a variety of treatment settings and
recruiting nephrologists to expand the company’s services in new markets.
“Physicians
Dialysis has built a reputation for its commitment to doing right by our
patients, our physician partners, and the organizations for whom we provide
dialysis,” said Dr.
Allan Jacob, president of Physicians Dialysis. “While we have a sterling
reputation among those who know us, we have not yet built widespread awareness
about our company with new audiences. We need a partner that can help us reach
all of those groups and tell them about our unwavering commitment to providing
advanced, personalized, and cost effective ESRD care.”
“What attracted us to The Weinbach Group is their extensive
experience in healthcare marketing,” said Arturo Fernandez, Physicians Dialysis’
executive vice president. “Their knowledge of the industry and their ability
to successfully communicate with various audiences simultaneously will be
essential to connecting us with patients, physicians, and facilities that can
utilize our services.”
About The Weinbach Group
The Weinbach Group, which is approaching its 25th anniversary,
ranks as one of South Florida’s top marketing firms and was recently named one
of South Florida’s Top 100 Small
Businesses. The firm provides advertising, public relations, and
strategic marketing counsel to organizations in a
range of industries with special emphasis on healthcare and financial services. Clients include UHealth – University of Miami Health
System, HealthPlan
Services, Trivest Partners, and TopLine MD,
among others.
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